Andrew worked as Head of Marketing and Product Management at the world leading ski resort of LAAX, Switzerland which offered an unrivaled opportunity to work on so many facets of the business.

New brand hierarchy, a complete rebrand of LAAX, marketing strategies, budgets, planning, social media and much, much more. The drive to increase revenue during the summer months saw a focus on lifestyle and themes such as biking, wellness and hiking.

Working on projects such as BBC Ski Sunday, LAAX baby pop-up restaurant and the no-brand strategy were just a few of the highlights.

A small selection of these can be seen below.